And as you’d imagine, there ain’t many gettin off.
Most just disappear in the traffic jam never to be seen, read, or even recieve the gosh dang common courtesy of being deleted.
Poor lil email.
And I’m not just making this stuff up either…
Epsilon’s latest quarterly email trends and benchmarks report shows email open rates have dropped to averages of 23.5%. With click-through rates at a low of 2.7%
And yes there are still plenty of people out there making email work…
And yes you should definitely still be emailing…
But here’s the thing…
Many of us are spending ridiculous amounts of time, money and energy on tweaking headlines, improving copy, or gasp! giving away more freebies just to try and inch up our open rates and improve our conversions.
And sometimes they work…but a lot of times they don’t.
There’s no predictably to it.
And as a business owner, what makes us sleep at night is having some level of predictability in our marketing campaigns.
So it’s a problem.
The battle for attention is being waged by small and large companies throughout the planet.
What once was only used for communication by family, friends, or businesses you actually signed up for, is now being used by some mysterious Nigerian Prince who wants to donate his family’s multi-million dollar inheritance to…that’s right, you!
Gosh, some people have all the luck.
So, like anything else, we humans evolve and have come to heavily guard our inbox.
In fact we now open the inbox looking to delete emails.
And this is great news if you’re trying to avoid people like our little royal friend mentioned above…
But it’s absolutely devastating if you’re a business trying to get your emails opened, read, and most importantly…ACTED upon.
Which is why we’ve seen the decline in email ROI over the last 5 years.
But where one door closes, a window opens? Or is it one window closes, and a door opens? Or… Ah, screw it! You know what I mean…
There’s a better way.
Look, from over the 100’s business I’ve worked with — including some of the biggest volume emailers and names you’d surely recognize — I can tell you this…
Your emails are most likely already good enough that you could easily double your sales if…
More People Just Opened The Dang Thing!
If NOTHING else changed…and the subject line, email copy, and call to action all stayed exactly the SAME…
I can almost promise you’d nearly double your sales overnight.
Because if instead of 20% open rates, you were getting 50 or 60% open rates, well that’s double.
Pretty easy math right?
Well, get this…
The Facebook Messenger Gets 80% to 90% Open Rates!
That is not a typo.
The messenger platform has over 1 billion active users. More than double the active users of Snapchat, Twitter, and Pinterest combined!
So on average, 80% to 90% of Facebook messages are opened and data from XYZ STATISICS STUDY shows they get a 7 to 10 times higher click through rate than email.
So let’s take our friend Email Ernie and assume right now he’s got a list of 5,000 people.
And Email Ernie’s no chump!
He’s studied copywriting, marketing, and knows how to work an email list.
But he still hovers around industry average of about 20% open rates. Which gives him roughly about 1,000 eyeballs on that email he just sent.
Which again, ain’t too shabby and plenty of people are doing just fine off those numbers.
But now imagine Email Ernie decides to try this SAME MESSAGE…
…but inside Facebook Messenger.
Same 5,000 prospects.
Same call to action.
He presses send and…PRESTO!
Like magic, Email Ernie is now having 4,500 eyeballs seeing his message!
70% More Opens WITHOUT Changing One Word.
3,500 more people read that message than he averages with his normal email.
See what I mean when I tongue in cheek promised even if you changed nothing you’d most likely be able to double your sales almost overnight?
It’s not because I’m some sort of marketing prophet…
It’s just simple ‘no genius required‘ mathematics.
Imagine How This Transforms Your Business..
Your prospects open their email looking to delete…
…but they open the messenger looking to engage.
Increased open rates + Higher click-throughs = More Sales.
Gosh again with the complicated math I apologize.
Again, this is no hard knock on email. We will continue to use it.
But not taking advantage of what’s actually going on out in reality, is like refusing to fly in planes because viking ships have worked for thousands of years and can still get you across the Atlantic.
You’ll still travel…but you’re leaving A LOT on the table.
According to Facebook’s publicly released financial statements, in Quarter 2 of 2017 the company’s largest expense at 21% of total revenue ($1.9 BILLION) was spent on R&D.
I.e. how to continue to keep the attention of it’s users.
Yes, that’s right…one of the largest (and smartest) companies in the world spends more in ONE quarter than the entire annual GDP of Belize, currently of 1.8 billion.
But then again I guess I can’t scuba dive in Facebook…yet?
Their entire business rests upon figuring out how to make us pay attention on it’s platform.
And from the success of Facebook…
Or the fact that they are already running out of ad space according to a July 2017 article in TechCrunch…
I think it’s safe to say they know what they’re doing.
Now will the messenger open rates and click throughs ultimately decrease and people become warped to it just like email?
But that ain’t gonna be anytime soon and it for sure gives smart business owners enough time to get to the party early and take full advantage.
Which Is Why We Created…
The First Facebook Messenger Marketing Automation Software.
It’s behavior based marketing within the messenger platform.
And to be clear, this is NOT just another chatbot or some sorry attempt to improve upon bots.
In fact we’re not a bot at all.
Normal chatbots feel fake…
…complex or complicated to use…
…and aren’t flexible to customizing more than a simple decision tree.
This leads to your prospects NOT taking the next step and you losing sales.
It’s like how you get frustrated when you’re dealing with an automated “person” when trying to get something done over the phone and you have to press 4,000 buttons just to speak to an actual human being.
Instead, we’re more like an email marketing automation solution but now inside your Facebook messenger.
Here’s What Makes Opesta So Cool
We can actually see who comes to your website then market to them based on who they are, where they came from, and what they specifically did while on your site.
You see once someone subscribes to your database we’re able to create a complete profile for them, tracking every interaction they have with you…
How many messages have they opened?
How long do they stay on your website?
What pages have they viewed?
How often do they come back?
What free offers have they requested?
What did they purchase?
And a whole bunch more.
But here’s the real cool part…
We can take all of this data for that ONE prospect and…
Create entire sequences based upon their actions!
This means if someone opts in for your free report about XYZ, they’ll be communicated with much differently than someone who opted in for ABC report.
Segmentation, it’s essentially the key ingredient to successful marketing…
Unique, targeted messages to one person.
This sort of communication creates increased engagement, higher open rates and conversions, and ultimately more sales.
Not to mention it doesn’t feel “fake”.
With normal chatbot services prescribing to a “one shoe fits all” type of approach, your prospects end up seeing the smoke and mirrors.
They know it’s all automation and it doesn’t feel PERSONAL.
It not only hurts your conversions, but your future communication as well.
With Opesta there is no cookie cutter responses.
You can take the time to think of exactly what the best message would be for someone in that specific sequence.
You can get as detailed as you want!
And we’d recommend it.
The more relevant your messaging feels to your prospect, the more likely they are to trust you and get value from your relationship.
This is what your customer wants.
And it’s what we strive to give to them.
Opesta will let you speak directly to your visitor, giving them the message they need, at the time they need it, and in a place they WILL see it.
So when your prospect opts into your free report…
They’ll get put into a specific sequence within messenger and continued to be communicated with UNTIL they take whatever next step you have for them.
It’s bringing the best of email marketing automation features directly into the “high attention” getting Facebook Messenger platform.
So Here’s The Deal
To celebrate the launch of our paid plans, we are offering all of our pro plans at drastically reduced prices, this week only!
Here’s a fraction of the things you can do with an Opesta pro plan…
Send unlimited personalized broadcasts to your subscribers. Easily segment which subscribers will receive your broadcast to produce maximum results.
Unlock the ability to create advanced messenger marketing automationswith unlimited campaigns and sequences. We even provide copies of our most effective campaigns for you to get started.
Easily collect email addresses inside messenger and seamlessly import them to your autoresonder or CRM using our Zapier Integration.
Send messages or segment subscribers based on the pages they have visited on your website, the products they have purchased, or the lead magnets they have downloaded. This is called behavioral segmentation.
Create advanced quiz or survey funnels inside the Facebook messenger and store users custom responses.
Automatically send a message of your choice to anyone who comments on any of your specified Facebook posts, they’ll also be converted into messenger subscribers in the process.
Quickly grow your messenger subscribers using any and all of Opesta’s sequence triggers.
Easily collect messenger subscribers on any of your existing email optin forms, making it so you never have to choose.
and much much more…